Our Story
The beginning
WELCHE UHR begins with a deep passion for timepieces and was founded in 2015 by Bastian Adam. For Bastian, watches are more than just tools for keeping track of time - they are works of art, technical marvels and faithful companions in everyday life. This fascination led to the founding of the WELCHE UHR platform, where we want to share our knowledge and enthusiasm for watches with you. What began as a hobby has developed into a comprehensive website that offers watch lovers a wealth of information and inspiration.
The idea
Our vision was to create a platform that serves as a comprehensive guide for all watch lovers. Whether you are looking for your first watch, an experienced collector or simply curious about the world of timepieces - WHICH WATCH is the place where you can find in-depth information, helpful tips and inspiring stories. Our goal is to bring you closer not only to the technical details, but also to the history and culture behind the watches.
The Mission
Our mission is to introduce you to the world of watches and help you choose the perfect watch. Every watch tells its own story and choosing the right watch is a very personal decision. That's why we offer you detailed reviews, background information on different brands and models, and practical guides to help you make your decision. Our focus is to provide you with a trustworthy and comprehensive source for all questions about watches.
The Shop
The shop is the next stage of development of WELCHE UHR to be able to offer you even more. Here you can purchase watch straps and accessories directly and without any intermediate steps. We want to give you the opportunity to pursue your passion for high-quality timepieces in an easy and convenient way. In our shop you will find a curated selection of products that we have selected ourselves with the utmost care to ensure that they meet our high standards.
A classic model such as the Moonwatch from OMEGA, the Rolex Submariner or the OMEGA X Swatch Moonswatch as a base, combined with various premium straps, results in countless new looks. So the question "Which watch am I wearing today?" becomes the question "Which strap am I wearing today?" Make "a watch" "your watch" and discover with us the passion for exclusive watch straps and accessories.